Campaign Objective: Announce the grand opening of our new store in Oostende, attract foot traffic, and build brand awareness in the local community.
Target Audience: Residents and visitors of Oostende, particularly shoppers, families, and tourists.
Key Message: “Grand Opening of C&A in Oostende! Discover exclusive deals, premium products, and a special opening day event!”

1. Use of Digital Out-of-Home (DOOH) Ad Spots:
   Locations: High-traffic areas such as city center squares, main shopping streets, public transport stations, and popular tourist spots.
   Formats: Digital screens
   Duration: 1 week leading up to the opening and 1 week post-opening 
2. Creative ideas:
   Call-to-Action (CTA): “Visit us at [Address], Opening Day [Date]!” and “Follow us on [Social Media Handles] for updates.”
3. Interactive Elements possible:
   Include QR codes for passersby to scan for more information, special promotions, or to RSVP for the opening event.
   Implement countdown timers to build anticipation.