Campaign: Opening Hognoul

Briefing summary:

New Coolblue opening in Hognoul. Please communicate in the vicinity of the store.
Address: Rue Chaussée 17/26, 4340, Hognoul
Location: within a radius of 16km from the store. No presence in Flanders, only in Wallonia.
Timing: September 24 – October 7 (weeks 39-40)
OOH options: regular bus shelters & high-impact formats (both print & digital)

 

 

 

Strategy:

We look at the 2m² formats, as well as the billboard formats, and the backs of buses (Full Backs) in the vicinity of the store.

There are no options on the 2m² sides and the Full Backs.

On the Billboards, the options are valid until 10/06/2024 10:00 AM.

Direct: 8m²-10m²-20m² billboards -w39-40

Direct: 8m²-20m² billboards -w41-42

Direct: 2m² selection JC Decaux w39-40

Direct: 2m² selection ClearChannel w39-40

Direct: Full Backs on buses w39-40

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.