Audi is launching its new A3 model at the end of August. The client wants to have a large national presence. The OOP budget is €240,000 and the communication period is from 26/08 to 15/09.

If we want to have an impactful presence, we should consider national networks such as Maxi MOF and Super Prestige. However, the national billboard network Belgium 800 can certainly be considered as well, in our opinion. This network consists of billboards measuring 20m², 8m², and 10m², with a national distribution. If the budget allows, we can also use large banners and Frontlines in the cities of Antwerp and Brussels. We also proposed national 2m² network which guarantee good repetition and dito coverage.