Campaign: Givenchy

Briefing summary:

Proposal 1 week 2m² Paper Only JCDecaux + Malls

Strategy:

Best partner is JCDecaux because of deal with JCD : -64% reduction + Free sheetage

Direct: Route National

Direct: Malls Totem Network 10%

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.