Campaign: Openings in Lier and Schilde

Briefing summary:

Domino’s will soon reopen 2 locations in Belgium, in Lier and Schilde.

They want to give these stores an extra boost in the first week of the opening.

Period: week 29

Budget is unknown.

Strategy:

Schilde and Lier are municipalities where not many large formats, such as billboards, can be found. However, we can work with 2m² bus shelters in Lier and in the nearby municipalities of Schilde. Therefore, we have made two selections to cover these municipalities well.

Direct: 2m² line by line selection (paper only) nearby Schilde - ClearChannel

Direct: 2m² line by line selection (paper only) in Lier - JC Decaux

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.