Campaign: Outerwear

Briefing summary:

Focus and strong presence around 6 Hypercare stores : in Waasland shopping, Woluwe shopping, Wijnegem shopping, Westland  shopping , at the Meir in Antwerp and  the Nieuwstraat in Brussels.

Presence nationaly in Belgium.

 

Strategy:

JCDecaux Route + digital street = sold out => Adshel Mix instead + PDOOH

Strong presence around Rue Neuve and Meir, as well as in Woluwe, Anderlecht, and Sint-Niklaas. Note that there is no presence on the streets around the shop in Wijnegem.

To reinforce our presence Rue Neuve , we are also leveraging in 4 metro stations key for  ‘shopping’ Brussels

To reinforc presence in Antwerp city center, additionally to Antwerp pre metro inside, we are utilizing new external  screens outside the pre metro stations Antwerp on Meir, Astridplein, etc., as well as parking areas in Antwerp.

In the malls at Woluwe, Anderlecht, Wijnegem, and Sint-Niklaas, we have coverage with totems. In Wijnegem and Woluwe, we are also present with Big LEDs.

 

 

Direct: Adshel Mix 1700

Direct: Live – Elite

Direct: Digital metro : Brouckere - Centr Station - Porte Namur - Rogier

Direct: 4 Malls Totem Network 15% Wijnegem - Anderlecht - Woluwe - Waasland

Direct: 2 Malls big LED 15% SOT

Programmatic: Premetro Antwerpen

Programmatic: Parkings

Direct: Banner – Meir Palace – Antwerpen – 372m²

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.