Campaign: Western Union Oct/Nov

Briefing summary:

Western Union has the need to increase awareness of the existing agencies amoungst new & existing clients.

3 POS to cover : Louise & rue Marché au Herbes in Brussels and Dambrugge in Antwerp

Period October.  Budget : 31.205€ (12% Fee Publicis included)

Strategy:

Important locations around the agencies.  Big & small formats.  TWIN billboards.  Street, Station, metro.

Direct: 2m² line by line (paper only)

Direct: Insert - regional Line by line

Programmatic: Digital Metro

Programmatic: Digital Street

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.