Campaign: EOY

Briefing summary:

We have received a new brief for Lay’s end of year campaign and client is interested in below options:

ALL Belgium retailers:

  • Flat W43-44
  • Flat W51-52
  • Snacks (bugles, grills, ringlings) W49-50

CRF:

  • Snacks: W 47-48 (do 21 nov – woe 4 dec)
  • Flat: W49-50 (do 5 dec – woe 18 dec)

Strategy:

Based on a budget of 88K you’ll find in attach 2 plans:
– Combi Digital Crf & Dlz on 1 week
– Digital Crf on 2 weeks
Notice also that the conditions are the same on other weeks.

Direct: Digital Carrefour

Direct: Digital Delhaize

Direct: Digital Carrefour 2 weeks

*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.