Product : Jean-Paul Gaultier – Scandal
Budget : 50.000 € OOP
Digital displays at max 100m from Ici Paris Xl shops.
SOT target : +/- 10%
Daytime: Friday & Saturday from 10am to 7pm
Campaign: Jean-Paul Gaultier - Scandal
Briefing summary:
Strategy:
We target screens @ 100m around ICI Paris XL in street.
We only take shopping malls with a ICI Paris XL shop.
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Programmatic: Digital Street
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Programmatic: Parking Media
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*programmatic is not guaranteed, screens & contacts and CPM are best estimates and subject to change.