Location Visitation Study

Network information

Billups offers a suite of survey-based solutions to measure the effectiveness of OOH campaigns beyond impressions and reach.
These tools help demonstrate impact on consumer behavior and brand perception:
This study measures how OOH exposure influences real-world foot traffic to stores or specific locations. Using mobile data, we can identify uplift in visits among audiences exposed to the campaign, compared to a control group.

Budget year: 2025