Brand Lift Survey

Network information

Billups offers a suite of survey-based solutions to measure the effectiveness of OOH campaigns beyond impressions and reach.
These tools help demonstrate impact on consumer behavior and brand perception:
This survey measures changes in brand awareness, consideration, preference or recall as a result of the campaign. A test vs. control methodology is applied, with targeted panels exposed to the OOH campaign to assess shifts in perception.

Budget year: 2025